Emerging Tech and Business Model Tool

Map emerging technologies and business models across an idea to help you bring it into the 21st Century.

How to use this tool

There are numerous technological, social, economic and political factors that will impact the way businesses are run and create new opportunities for entrepreneurs.

You can map existing businesses against trends in technology to identify new opportunities. Find below an example from the fast moving consumer goods (FMCG), or packaged goods industry (think foods, beverages, toiletries and other consumables).

A trend facing the industry is personalisation brought on by artificial intelligence and data analytics.

How might you apply personalisation to the delivery of FMCG products

Coca-Cola introduced the Share a Coke campaign, which gave people the opportunity to buy cans and bottles with their name on it. This is a relatively simple, but incredibly successful, example of personalisation in the FMCG industry.

Source: Coca-Cola

Download our Emerging Trends poster to help you map trends against businesses to identify new opportunities.